Why Dallas?


We keep getting this question when we tell people about Pearachute’s next home.  The typical start-up city expansion usually includes New York and San Francisco, so choosing a less dense, less urban location for our second city seems foreign to some.  But at Pearachute, we’re making a different bet.

Pearachute is a monthly membership club that makes it easy for parents and caregivers to discover, book, and drop into the best kids’ activities in your city.  We create opportunities to bring families together in a way they never could before. Now dads can drop into basketball classes with their kids and moms can book parent/child coding classes–all at the touch of a button, all for one affordable monthly rate.

This business is about connecting families with local businesses, and where better to do that than in the major metro areas of cities known for being family-friendly.

We chose Dallas for several reasons.  First, there is a great population of families with young children looking for fun things to do. Second, North Dallas is exploding with major companies like Toyota bringing employees from all over the country to the Plano area.  Third, there are hundreds of activity centers in the DFW area that offer so many cool classes and events that my staff keeps joking about moving our home office there.

But perhaps most important, we chose Dallas because we think it’s a great culture fit for our brand.  Texans, and Dallasites in particular, have a focus on family and empowering local business.  We share the same values of hard work, friendly people, and a desire to build our communities.

We’re launching Pearachute in Dallas this morning and couldn’t be more thrilled to call it our second home.

Wednesday Parent Hack

When Griffin was born, I decided I wanted to do something to with all of the photos and videos I was taking.  At the time I was wary of posting too much to Facebook, and a baby book seemed like an impossible task.

I decided to create a private blog on a site called Posterous, which at the time was awesome and was one of the only free sites that let you post videos and photos within a blog for free. 

A couple of years in, they were acquired by Twitter who shut down the service, and I found myself frantically trying to find a new home for these files. 

I decided not to risk it again and go with a site that didn’t seem to be going anywhere anytime soon, WordPress.  I’m so glad I did.  I know there are a ton of great apps out there trying to solve this problem for parents. But at the end of the day, I love the simplicity of being able to pop open the WordPress app while lying in bed with the boys and privately document the little magical moments happening in their lives. I am grateful I learned the Posterous lesson before I had a decade of files, and I’m crossing my fingers in the hopes that WordPress makes it long enough for my boys to enjoy well into adulthood. 


Wednesday Mom Hack

Now that sunrise is later, I can’t get myself to run outside in the morning.  Once as a teenager I was followed by a van during an early morning run, and ever since I’ve been keenly aware of the vulnerability I present. 

Finding time to get to the gym with a two and four year old is tough, but last month my stylist, Jorie, told me about Skyfit, and I’m so in love with it. 

Basically, you have a trainer in your ear with pumped up music motivating and pushing you through workouts that don’t require equipment.  It’s a great way to start the day with a 20 min high intensity workout before anyone even wakes up. 

But what I really love about Skyfit is the fact that it’s part of this macro trend that doesn’t force us to make sweeping changes in our lives.  This app like so many others is about finding 20 minutes to be present, take care of ourselves, boost our confidence, and continue on with the things that matter. 

The hardest thing about loving…

Is that one day you have to say goodbye forever.  We practice little goodbyes everyday in small interactions with people we may never see again.  

Our heart learns how to do it throughout our lives, we say goodbye to friends, jobs, homes, and places we love.  But if we’re lucky, we only have to say sob out loud goodbyes a handful of times. 

Today was one of mine.  This afternoon I put to rest my sweet, hyper, eleven year-old golden retriever Ellie.  

When we were 23, my best friend from home and I bought a house together. The morning after our housewarming party, another friend brought 3 golden retriever puppies to cure our hangovers. 10 minutes later I had a new love of my life. 

Her puppy breath and little sharp teeth won me over after her sisters fell asleep.  I knew immediately that she was smart.  She needed a sophisticated name, so I named her Eleanor Charlotte and we called her Ellie. 

She was destructive and hilarious and loud and perfect.  She made my life full of joy and frustration and so much love.

I’m grieving her more than I thought I would.  I think because saying goodbye to her is saying goodbye to a happy being that represents so many firsts in my life.  

Ellie was the first to show me what it is to be a mother–to put someone else’s needs ahead of my wants.  She taught me what it feels like to be unconditionally loved by someone besides my mother.  

When I moved to Chicago, she was in the car seated next to me staring up at the huge buildings for the first time.  And when I left my ex, she slept beside me on the tiny couch that was the only piece of furniture I owned. 

She was there as I started GiveForward, met my husband, and welcomed my two boys home.  She was the first face I saw every day coming home from work and the last face peering out the window to say goodbye each morning as I left.

Ellie, when I found out that cancer would be the reason I had to say goodbye, I knew it would be hard.  But thank you for showing me for the first time how to celebrate life until the very last minute.  I will miss you, more than I can write. 

Thank you Fred Wilson

There are two people I read every day.  One is Seth Godin, who consistently delivers wisdom and inspiration in digestible, actionable bites.  The other is Fred Wilson of Union Square Ventures.  

Initially, I began reading his blog because we pitched one of his partners.  But now, I read his blog (delivered to me as an email) because so frequently he provides me with a macro sense of what is happening within the part of the economy I operate. 

But today, I read with simple appreciation for helping me and so many others feel like we’re not alone in this life that has become too busy, too full.  

I knew that this year would be hard.  Starting Pearachute, teaching at Kellogg, having to move houses, and being maid of honor in my sister’s wedding is a lot to have happen in the first six months of the year. Little did I know that my nearly 11 year old furry best friend would get cancer, my company would compete locally with four other businesses, my husband’s job would become more intense, and crazy opportunities would come to Pearachute (more on that another time). 

At first I got a rush out of my ability to manage it all. I was seamlessly Instacarting, Chiming, and Luxe Valeting my way through weeks.  I made it to activities with my boys. I worked out.  I planned 3 hour classes for students. I beat aggressive goals with the company.  Somehow it was all getting done.  

And then, something changed.  It wasn’t sudden, it was like a slow storm that takes all day, starting first with cold winds, then a darkening sky, and finally an oppressive downpour.  

It’s not that it all came crashing down.  It’s just that I did.  I gained weight.  I was tired all of the time. My fuse was short with everyone I love.  And the world began to…dull.  It’s hard to explain.  I’m sure a therapist would call it depression, but I’d rather compare it to wearing literal, not metaphorical, blinders.  The edges were dark but whatever was in front of me was in focus.  

I was like that for weeks, telling myself that it’s just a few more months until it gets easier. But it took the third morning in a row of my son asking me “Am I having a babysitter tonight?” before I realized that it and I have to change.  
I can’t not do any of the things on my plate, but I can stop adding to it, and I can do them in the right order.  Last week I was feeling guilty about saying no to requests for mentoring and judging pitch competitions. I cringed when I left work early to sneak in a workout.  This week, I’m not going to feel guilty.  I’m going to do what is best for my family and friends first, me second, Pearachute and my team third, and everything else will come after.  

Thank you, Fred, for inspiring me to put it in writing.



I’m thrilled to say that the results of my biopsy came back benign!  Thank you all so much for the prayers and thoughtful notes of encouragement.  I would be lying if I didn’t say that I 100% believe in the power of positive thoughts, and knowing I had so many people were sending them to me gave me confidence this would be the outcome all along. 

If I can ever return the positive vibes to your or a loved one, please let me know!

Now, back to work and life…with more gratitude and less stress.